A multiball Case Study — Inspired by the Vienna ATP Activation
The Challenge: Stand Out in a Crowded Event Environment
Whether it’s a local lifestyle festival, a shopping-centre activation, a sporting event, or a corporate campaign in South Africa, brands today need more than banners and booths — they need interactive experiences that attract crowds and deliver measurable results.
At the Vienna Open (ATP Tennis), BMW Austria faced the same challenge:
How do you cut through the noise and create something unforgettable — while collecting real, high-quality leads?
The Solution: A Fully Branded Multiball LED Activation
To achieve this, BMW used the Multiball LED Mini system — the same LED technology Motiontec brings to the South African market.
Their event partner created a custom-branded Tennis Challenge, perfectly aligned with the ATP environment. The activation blended:
- Real tennis shots on a responsive LED wall
- Fully customised branding
- A competitive challenge featuring a Dominic Thiem benchmark score
- A fast queue-and-play system that encouraged participation
According to the case study, the agency wanted something “innovative, fun, and technologically convincing,” and Multiball delivered exactly that.
Why It Worked: Instant Attraction, Continuous Crowds
“The custom Tennis game immediately drew the visitors’ attention… Even just watching was exciting and thrilled many visitors.”
The activation became the most visited interaction point at the event.
Key Outcomes
- 3,492 matches played over the 10-day event
- 84 hours of high-energy gameplay recorded
- Long queues throughout the tournament
- Thousands of spectators engaging, filming, sharing, and participating
This is the exact type of high-visibility, high-engagement behaviour South African brands and agencies aim for at:
- Shopping centres (Canal Walk, Menlyn, Gateway)
- Major sports events (URC, PSL, Comrades, Cape Town Cycle Tour)
- University campuses
- Corporate activations and roadshows
- Auto dealerships and new-model launches
- Retail and mall foot-traffic drives
Lead Generation: The Real Game-Changer
This is where the Multiball LED system becomes an active marketing tool — not just entertainment.
Using the built-in Player Queue & Registration System, BMW collected:
Over 2,300 verified leads
(name, email, opt-in)
—all generated as part of the natural flow of playing the game.
No clipboards.
No cold scans.
No awkward approach.
Players wanted to register to play.
South African brands face the same pressure for:
- Lead collection
- POPI-compliant data gathering
- Foot-traffic conversion
- Digital engagement that produces measurable ROI
This activation shows exactly how Multiball LED solves that.
Agency Feedback: Customization + Reliability = Success
According to the case study (page 4), the partner agency praised the system for:
- Fast customization
- Strong brand integration
- Stable performance
- Quick tech support
- High audience acceptance
This mirrors our South African experience:
Motiontec customizes, supports, and deploys MultiBall LED with local on-site teams, 24-hour business-day support, and full brand integration.
What This Means for South Africa
If BMW Austria can generate 2300+ leads in 10 days using Multiball LED…
imagine what brands like:
- BMW / MINI / Toyota / VW SA
- FNB / Capitec / Standard Bank
- MTN / Vodacom
- Discovery / Momentum
- Spar / Checkers / Woolworths
- Mall operators
- Fitness brands Events companies
- Schools, sport academies, padel clubs
…could achieve using this technology right here in SA.
Bring This Experience to Your Next South African Event
Motiontec is the official distributor of Multiball LED in South Africa, offering:
- Short-term event rentals
- Fully customized brand activations
- Mall & retail campaigns
- School & sports programmes
- Long-term corporate installations
- Lead capture & reporting
- On-site ambassadors & support
We specialize in turning ordinary event areas into high-impact experiential zones that deliver measurable ROI.
Want This in Your Next Activation?
Whether you’re an agency, brand manager, mall operator, or events professional — we can help you recreate a South African version of this BMW success story.
Let’s chat about your next campaign.
Contact the Motiontec team:
